Post by Leaders of Trade

“Innovation always leads to failure because we only know the great examples of big innovations.” 𝗛𝗼𝘄 𝗱𝗼 𝗴𝗹𝗼𝗯𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝘁𝗵𝗲 𝗿𝗶𝘀𝗸𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱 𝗳𝗼𝗿 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵? At #LeadersOfTradeCopenhagen2025, Frederik Ziser, Country Managing Director DE/AT/SCANDINAVIA at Veepee, shared a powerful perspective on the often overlooked groundwork required for innovative growth. Though grand innovations often steal the spotlight, the strongest successes grow from a foundation of rigorous testing, refined trials, and the wisdom gained from discarded attempts. Frederik balances this by anchoring daily agility with a long-term vision: “We find balance between mid-long term plans...but we need to find ways in daily operations to be agile, that's why we put quarterly objectives and key results.” This structure acknowledges that “sometimes we make and sometimes we fail,” allowing for quarterly adjustments that keep the business on course toward its three-year goals. Success comes from the courage to reassess earlier decisions, extract the lessons from every test, and double down on the markets where your model is most powerful. The future belongs to those who view every setback as a blueprint for long-term resilience. 🔔 Stay tuned for more exclusive industry insights and highlights from Leaders of Trade. #LeadersofTrade #globalexpansion #sustainablegrowth #retailleadership #ecommercestrategy