Post by Leaders of Trade

Spar Holding Netherlands has evolved its Effe Sparren campaign into an Always-On engagement model, utilising an AI-driven workflow to generate continuous, year-round content. By partnering with the Trojan Monkeys agency, the retailer implemented technology that automates visual production for diverse store formats while maintaining brand consistency across social, online, and in-store channels. Pablo van den Berg, Founder of Trojan Monkeys, stated, “This campaign demonstrates how AI is becoming a mature production tool...you can combine speed, scale and quality without losing character.” #leadersoftrade #RetailTech #AI #MarketingAutomation #CustomerEngagement #DigitalTransformation #SmartRetail