Post by Leaders of Trade

MediaMarktSaturn's Hamburg pilot brings the circular economy to the ground floor, letting shoppers compare new and refurbished tech in-store. This innovation allows customers to physically compare pre-owned smartphones and smartwatches against new models, supported by an on-site Green Ambassador and professional technical services via the Smartbar. The successful launch serves as the blueprint for an upcoming 12-store pilot across Northern Germany, signaling a strategic shift toward resource-efficient retail. Green Ambassador at MediaMarkt Hamburg, Elisabeth Scheel said, "What I love about our new refurbished section is how accessible we've made more resource-efficient choices. Customers can now easily compare refurbished and new devices on site." #leadersoftrade #CircularEconomy #RetailInnovation #RefurbishedTech #Sustainability #GreenRetail