Post by Lavazza Group

What makes a coffee truly irresistible on the shelf? For us, it’s the feeling of an invitation. One that is thoughtfully crafted and impossible to ignore. In the Baltics and Finland, that invitation is shaped by our Trade Activation Manager, Helga Vikmane. She turns strategy into impactful campaigns that create meaningful connections with coffee lovers, right at the moment of choice. Every idea starts with a personal ritual. For Helga, it’s the comforting energy of a Lavazza A Modo Mio Lungo - a moment that fuels her focus, creativity, and intention. It’s this shared commitment to craft and quality that brings our diverse talents together, all aligned around the same vision. Discover the people behind our passion. #ASipofUs ☕