Post by Lauri Potka

What's been happening at Sellforte this week? ✈️ Welcoming Finnair as a Sellforte customer Finnair is one of the most internationally recognized Finnish brands, and for many of us in Finland, it has been part of both our holiday memories and professional journeys. This week we had a chance to welcome Finnair in to the Sellforte customer family. Exciting to work together! ☕ Tchibo Case study announced We love coffee at Sellforte, and we've been particularly enjoying coffee from Tchibo, a German coffee chain, retailer and market leader in roasted coffee. This week we announced a case study with Tchibo, summarizing some of the results they have achieved in our collaboration. As Tchibo's Marketing Director, Timo Ebert said, "The Sellforte MMM platform has become an indispensable tool for our data-driven marketing planning, providing a valuable basis for our daily work." To see how Tchibo achieved a 9% increase in incremental ROAS, check the linked case study in the comments. 💙 Recruiting continues We've continued our recruiting efforts in all teams, and in many of the roles we are reaching a stage where we are or will soon be making offers. One candidate has already accepted an offer. I'll share news about new team members when I can 🙂 🧁 Annual General Meeting held We invite all Sellforte shareholders once a year to a General Meeting where we review Sellforte progress and make important decisions for the company. It was great to meet the shareholders and hear the feedback to our progress! We have not paid dividends yet because we are investing everything into growth, but we do have a famous shareholder perk: there's always some good coffee and sweet bun for everyone joining the meeting live at the office 😃 Have a great weekend 😊