Post by Laurent Chauvin

The best innovation conversations aren't about technology. They're about people. As Head of Tech Strategy, Research and Innovation at Amadeus, I spend a lot of time thinking about how we translate emerging capabilities into things that actually matter — to travelers, to airlines, to the entire industry that connects them. This conversation with Giulia Rossi from AWS brought that into sharp focus. Her answer to "how do you keep innovation meaningful?" is one I'll keep coming back to: start with the problem, not the solution. When teams anchor on real traveler and industry needs first, technology follows — and scales. It's a mindset that shapes how we think about cloud, data, and AI at Amadeus. Not as ends in themselves, but as tools that allow us to experiment faster, learn from data, and bring the broader travel ecosystem together around shared challenges. This is the fourth installment in our Transforming Travel series — and one of the most grounded conversations we've had. Read it here 👇 https://lnkd.in/dbirMuxK #Amadeus #Innovation #TravelTechnology #AI #DigitalTransformation