Post by Laurent Fricker

Closing an Incredible 20-Year Chapter at adidas After two decades in the sporting goods industry—and an unforgettable journey with adidas—I’m officially closing this chapter with immense gratitude. From my early days as a sales representative in Aix en Provence to leading adidas Originals for Europe, this path has shaped me in ways I’ll carry forever. What stands out most are the people: amazing colleagues, supporting leaders, inspiring retail partners, exciting collaborators… many of whom became lifelong friends...one is even sharing my life every day😊 I’ve had the privilege of working with iconic brands such as adidas, Reebok, Terrex, and Originals, and of contributing to business moments that were exciting, challenging, and everything in between. Each one taught me something valuable. Over these 20 years, I was lucky enough to witness some of the world’s greatest sporting events (Among which, 2017 witnessing the French Handball national Team win a world cup in Bercy, or 2024 seeing the "out of this world " goal from Elohim Prandi in Cologne) and to feed my passion for sport and fashion from the front row. To everyone who played a part in this journey: THANK YOU for helping me grow into a better professional and a better human being. (Special thoughts for Jerome Leveque, Tristan Merkaert, christophe Gante, Frederic Serrant, César MANNO, Remy DORME, Andre Maestrini, Alain Pourcelot, Guillaume de Monplanet, Claus-Peter Mayer, Arthur Hoeld, Pinder Sandhu, Joerg Doering, Carla Murphy, Paul Boerboom, Thibault Durand, Bas van Dorp) Now it’s time for the next fantastic chapter of growth. More to come soon.