Post by Lauren Saalmuller

I'm signing off at Simon Data with so much gratitude for everything I've learned. What an incredible two years! I built a content program that grew our brand and helped drive revenue. I even convinced Jason Davis, Dylan Flye, and Whitney Hudson to become LinkedIn thought leaders (no small feat!). Here's what I'm most proud of:  ● Doubled our LinkedIn engagement and site traffic 📈  ● Created better ways to measure content impact with Benjamin Barnard💸  ● Launched newsletters that customers actually emailed me about 📧  ● Wrote a guide telling people NOT to buy our product (crazy, right? well, it became our best lead gen magnet ever) 🧲  ● Obsessed about the future of content, SEO, and AI 🤖 But what I'll remember most are the fantastic people. Special thanks to Marie Josette (MJ) Joseph, Natalie Santos, and Brian Murphy for making every day an adventure. The Simon Data team cares deeply about solving real problems for marketers. Thank you for trusting me to help tell your story. So, what's next? I'm joining Insider. as Content Marketing Director! What drew me there? It's a SaaS unicorn that's co-founded and led by Hande Cilingir — and it's committed to giving back while creating a community of bold thinkers and doers. I'll build a content team to drive demand gen across 27+ countries🤯. The technology is cutting-edge, and the opportunity to shake up content marketing in the industry is exactly what I'm looking for. Can't wait to make trouble with Christopher Baldwin and Merve Nazlioglu 😈!