Post by Laura Holme

Absolutely loved the inspirational content and buzz and energy of MAD//FEST. Thank you to The Ingenuity Group for making this happen and bringing the theme The Human Touch to life. My cup is very full from the wonderful conversations I had with colleagues and friends, old and new. Chris Kemp Jessie McLaren Webb Anna Stone Melissa Smith Valerie Bounds ✨Zoe Edwards David Miller Lindsay Bott Sally Henderson, High-Stakes Leadership Mentor Tonia Nagle Benjamin Golik Mark Brough Emily Crabtree Karen Forbes Sam Jones Harry Foyle George Roberts Kayleigh Cooper Fayola Douglas Alec Christie Ravi Pau Rosie Kitson Tom Howes Rich McHardy Edward Adjaye Hannah Crawford Claudia Harris Kanisha Jhaveri Steve Garside So many great sessions, but highlights for me based on a combination of actionable insights and entertainment (based on notes in my daybook and number of smiles and laughs) were: John Vincent, LEON Founder in conversation with Rory Sutherland (not the talk I was expecting but in a good way) Getting Buttered in a commoditised market with Catriona Mantle and Holly Ripper (a line we’ll remember forever) Why AI is corroding the social contract between brands and consumers, and how you can fix it led by Ravi Pau and Rosie Kitson (revelatory research findings from Havas) Secret Lives of Ad Women with Nicky Bullard Dawn Paine Rich McHardy Juliet Simpson Elliot Moss (entertaining format to highlight some serious issues) DEATH GRIP: Experiences you can’t put down with Benjamin Golik and Jonathan Goodman (If you have never heard Ben present, then you should look out for him on the circuit) Until next year…