Post by Laura Fritz-Wilde

𝙇𝙚𝙩’𝙨 𝙞𝙢𝙖𝙜𝙞𝙣𝙚 𝙖𝙣 𝙞𝙙𝙚𝙖𝙡 𝙨𝙚𝙩𝙪𝙥 𝙛𝙤𝙧 𝙖𝙣 𝙚𝙭𝙥𝙖𝙣𝙨𝙞𝙤𝙣 𝙩𝙤 𝙂𝙚𝙧𝙢𝙖𝙣𝙮. 🇩🇪 🚀 The business case is clear. Revenue potential validated. Customers identified — maybe even lined up 𝘰𝘱 𝘥𝘦 𝘸𝘢𝘤𝘩𝘵𝘭𝘪𝘫𝘴𝘵. Competition analysed - you stand out. Pricing works in the local market. Investment risk is calculated, not guessed. You know how much you’re willing to spend. You know how long you can afford not to be profitable. You know which roles you really need — and which ones can wait. The legal entity is set up. Payroll, contracts, benefits are aligned with local standards. Roles, responsibilities and decision rights are clear — HQ vs. local. Your future team speaks two or three languages. Leadership understands how Germany 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 works. And yes — even the laptops with ä, ö and ü are already ordered. That’s the ideal benchmark. Now the honest part. This never happens. Expansion usually starts with momentum, pressure and open questions. Hiring begins before clarity exists. Structures are built while results are already expected. Dutch pragmatism meets German systems — often without a translator in between. That’s not wrong. It’s just reality. 🎯 If you want to move faster — and make fewer expensive detours — talk to locals who know the shortcuts and the traps. That’s exactly where I work. #GermanyExpansion #MarketEntry #ScalingInternationally #NLDE #Leadership #Talent