Post by Laura De La Fuente

Chief Marketing Officer @XcaliburSmartMapping | XENAI•EarthIntelligence Platform | GROWTH | Executive Master Director @ISDI | MIBer | Women Leaders CNBC Davos•Building Trust | Top5 Most Influential CMOs | Top50 AI Spain

What happens when leaders from L'Oréal’, Publicis, Good Rebels, Omnia and Xcalibur Smart Mapping discuss the future of visibility in the age of AI? At PATIO Campus Connect, together with Rafael Rosco, José Luis Ferrero Mauro Alegre, Noelia Latorre and Daniel Espejo, we explored a shift that is already changing how companies are discovered, understood and recommended online: Generative Engine Optimization (#GEO). Curious about how AI and answer engines are transforming digital visibility? Discover the key insights in this article,

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