Post by Laughlin Constable

If every agency has access to the same Al tools, differentiation has to come from building something you own. That was the POV Anthony Romano shared during his Brand Innovators panel at Cannes, “How New Technologies & AI Affect the Agency Model”, where he spoke about the role of agency-owned IP in helping independent agencies move faster, work smarter, and build in ways that fit how they operate. “What will help you diverge from competitive sameness won’t be found in today’s LLMs. It will be in building your own IP as an agentic intelligence layer on top. An operating system designed for the way agencies actually work. For us that’s our platform, Interplay. And we’re opening it up for all small indies.” Proud to have Anthony representing Laughlin Constable at Cannes Lions International Festival of Creativity. #MakeItPersonal