Post by Laughlin Constable

Sometimes in advertising, it’s easy to get caught up in the spectacle. But as Patrick Laughlin shared during his Indie Agency News panel, "Eat, Drink, Differentiate: Surveying Standout Strategies”, the strongest campaigns still start with something more fundamental: a real idea. “When looking at work for a big campaign how do you ensure the team is building something foundational vs. a one-off gimmick? I love a good gimmick but you have to be careful. Gimmicks can masquerade as ideas. You first have to find that thing…that line, the actual idea. Then you can layer in the moments on top of that which are stunts or activations.” Proud to have Pat representing Laughlin Constable at Cannes Lions International Festival of Creativity. #MakeItPersonal