Post by LAUFEN Australia

Name: What does it mean to design for longevity? In this conversation, Konstantin Grcic reflects on the e
Uploaded: 2026-07-01T02:30:57.501Z
Channel: LAUFEN Australia
Description: What does it mean to design for longevity? In this conversation, Konstantin Grcic reflects on the evolution of his collaboration with LAUFEN — from the iconic VAL collection to PAR, a new collection

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What does it mean to design for longevity? In this conversation, Konstantin Grcic reflects on the evolution of his collaboration with LAUFEN — from the iconic VAL collection to PAR, a new collection set to launch in 2027. Tasked with creating a bathroom collection for people over the age of 60, Grcic found the brief especially compelling, having recently entered that stage of life himself. Rather than designing around age, he explored how thoughtful, intuitive design can better support changing needs while maintaining beauty, dignity and architectural clarity. The result is a collection shaped by empathy, functionality and purpose — demonstrating that the best design responds to people, not stereotypes. Watch the conversation and discover the thinking behind PAR. #LAUFEN #KonstantinGrcic #PARCollection #UniversalDesign #SwissDesign #Architecture #IndustrialDesign

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