Post by Lars M. Busekist

Richard and I have an article in Børsen. Summer is quiet, but the market doesn't care and it's shifting. For years, agencies have turned brands into desperate teenagers, chasing impressions and engagement with empty narratives. But in a world run by System 3 AI filters, that game is over. Language is now cheap noise. Actions are the only signals that matter. If you want to survive when the holidays ends, your strategy must live in your operations—not just what you say. https://lnkd.in/eHBf_zNw #RichardGyrdJones #System3 #BrandCoCreation #Authenticity #CorporateBehavior #MarketingStrategy #BrandTrust #FutureOfAgencies