Post by Land O'Lakes, Inc.

Butter has long been a kitchen staple. But butter products in a tub? You can thank Land O'Lakes, Inc. for that innovation in 2003 to reflect changing consumer needs. “One of the biggest consumer needs out there is spreadability of a butter product right out of the fridge,” Dairy Foods Marketing VP Angela Pengelly says. “That's where it all started. It's like, ‘My butter's hard. I can't spread it on my toast.’” As convenience has become increasingly important, consumers have gravitated toward tub butter products for their ease and versatility. The introduction of flavored butter spreads took that appeal even further, with varieties like Cinnamon Sugar, Garlic & Herb and Honey adding instant flavor to everyday meals. Today, tub butter products stand as one of Land O’Lakes’ most innovative products -- combining decades of trusted dairy expertise with consistent performance and fun flavors to stand out on store shelves. With Land O’Lakes being a leader in the tub butter product space, the product also serves as a strategic growth lever, deepening engagement with households while fueling excitement through ongoing innovation. #NationalDairyMonth Keep reading here 👉 https://spr.ly/6048BDMJje