Post by Lamb Weston EMEA

At Lamb Weston, securing the future of our potato supply starts today. In this video, our Director Agriculture, Fabian Vuik, explains why Regenerative Agriculture is vital for our business: helping us build resilient farming systems, improve soil health, and ensure we can continue to grow high-quality potatoes for generations to come. We are committed to making real progress. That’s why we use an objective measurement approach via BMA, allowing us to track improvements and stay accountable on our journey. Because this is bigger than today, it’s about the growers we partner with, the land we depend on, and the future generations we serve. Watch the video to learn more. #RegenerativeAgriculture #Sustainability #Farming #FutureGenerations #LambWeston

Video Content