Post by Lacoste

The Crocodile has arrived in the heart of Hong Kong with the opening of our new flagship at the iconic Pedder Building 🐊 This flagship marks a key milestone for our brand in the region, reflecting our deep respect for heritage, design innovation, local culture, and product excellence. The store’s design pays tribute to the building’s original architect through a contemporary reinterpretation of its iconic arches, shaping a sequence of distinct yet connected environments across Womenswear, Menswear, Sport and the Iconic Polo. A striking neon installation inspired by the city’s visual language anchors the space, alongside exclusive patches drawing from local codes and the Pedder Building itself. We continue our culture-led approach through collaborations with artists, creating a dialogue between international perspectives and local expression. Eric Vallat, our CEO, said “With this new flagship, we wanted to express Lacoste’s identity in a way that resonates with Hong Kong’s cultural vitality. While Lacoste was born from tennis, it has always been about more than sport. This store reflects a way of living shaped by movement, elegance and freedom.” #TeamLacoste