Post by Labra

42% of ISVs cite limited control over pricing models and data visibility as their biggest frustration with cloud marketplaces. That's not a small number. And it points to something real. ➡ ️ Marketplace has gotten really easier to list on. The operational layer underneath it, the pricing flexibility, the revenue visibility, the data you actually need to make decisions, that part hasn't kept up. ISVs know their buyers are in the marketplace. They know committed spend is flowing through it. But when they can't see what's happening with their revenue in real time, can't structure offers the way their deals actually work, and can't reconcile what marketplace reports against what their CRM shows, the channel becomes harder to trust. This is one of the reasons Labra exists. Not just to get ISVs listed, but to give them the visibility and control they need to actually run the marketplace as a serious revenue channel. Pricing flexibility across AWS, Azure, and GCP. Real-time revenue and disbursement tracking. Offer and contract data that syncs directly to the CRM. The marketplace should be one of your most visible revenue lines. #CloudMarketplace #AWS #ISV #CloudGTM #Labra