Post by La Ode Nazaruddin

I am pleased to share our latest publication titled "Integrating halal risks and reputation into halal reputational risks and managing the risks for sustainability" in Journal of Islamic Marketing (Q1 according to Scopus and Q2 according to SJR). The article discusses the transformation of halal supply chain (HSC) risks and halal reputation to halal reputational risks based on several theories/concepts: the halal food supply chain (HFSC) coordination mechanism, the triple bottom line (TBL) and environmental, social and governance (ESG) dimensions. The integration into HRR management (through four actions: HFSC coordination, HFSC reputational audit, measuring HFSC’s sustainability reputation and HRR mitigation management) leads to the halal business sustainability. The present study has implications for end consumers/ customers, HSC players (e.g. suppliers, producers/processors, retailers and logistics service providers), players in non-HSC sectors (including halal certification and audit bodies, halal tourism and shariah/conventional financial institutions) and shareholders. The article argues that the strong sustainability reputation of medium-, small- and micro-sized halal companies can be used to scale up their businesses through expanded investment, driven by the trust of financial institutions.