Post by Kuehne+Nagel

Since its launch in 2018, #myKN, Kuehne+Nagel’s #digital shipment management portal, has evolved alongside the changing needs of customers. Today, users can request quotes, book, and track shipments, explore routing options, build customised analytics dashboards and more. But one question remained: were customers getting the full value from the platform? Usage research suggested that many were not. To learn more, the team invited around 300 users worldwide to test an interactive prototype and share feedback on the experience they see when logging into myKN. The result is now live: a cleaner, more intuitive landing page that can be tailored to individual needs and priorities. Relevant information and key actions are easier to access, helping customers quickly get to the areas that matter most to them. Frederik Peters, Product Owner Online Solutions at Kuehne+Nagel, says: “The challenge in digital #CustomerExperience is not always about adding new functionality. Sometimes, it is helping customers discover and use the value that is already there.”