Post by Kryštof Gogela

Soccerex Europe last week was something else. Went in not really knowing what to expect, and came out thinking it was one of the better couple of days I’ve had in a long time. A big part of that was the people. Made our partnership with MK-Eleven official, something Marlene Kothes and I had been working toward for a while. Really excited about what we’re going to build together 🤝 Met a lot of people I’d only ever spoken to online. And yes, I met Tim Krul, one of my favorite childhood goalkeepers, so that one’s going on here whether it fits or not 😉 On the Panenka Creatives side, we ran a full short form content operation for the official Soccerex channels. Really proud of what the team put together. That work starts coming out this week. But the thing I keep coming back to is pretty simple. Almost every conversation I had last week came back to the same thing: knowing why you’re doing what you’re doing. The sports industry moves fast and it’s easy to get pulled in every direction. The people doing the most interesting work weren’t necessarily the loudest in the room. They were just clear on their purpose, and it showed in everything around them. You can have the plan, the pitch, and the partnerships. None of it holds without that foundation or without the right people around you. Both were very clear last week. Lots of follow-up conversations to have. Next stop ➡️ World Cup ⚽️🇺🇸​​​​​​​​​​​​​​​​🏆 Gleb Platov Cecilia Lagos Abraham van Barneveld Francis Smith Anirban Mukerji Margrét Lilja Burrell Dennis Gerkes Thomas Duijn Joe van der Sar Jelle Mars Sander Verhorik Diego Arrioja Finn Kooi Emma Wehrens Maria Tritou Thijs Timmermans Guillermo Lobo Enrique Diaz Marlon Glean Emmie Squire-Norton Freek de Boer Andrei Gottfried #Soccerex #SoccerexEurope #FootballBusiness