Post by Krystle Kopacz

How can content strategists infuse audience data into (typically intuition-driven) planning? We spoke with Julie Shapiro, editor-in-chief of The Well by Northwell Health, about how she guided the hospital system's editorial engine through 18 months of consistently shifting information about COVID-19 -- winning Best Strategy and Overall Editorial Excellence Awards from the Content Marketing Institute along the way. Read more: https://lnkd.in/dTSA8G9Y #contentstrategy #contentstrategytips