Post by KPMG US

Memories over materials. That’s the consumer mandate for Summer 2026. 🏖️ Our Consumer Pulse Summer 2026 Survey, incorporating additional data from consumer intelligence firm CivicScience, shows that consumers are being more deliberate, cutting back in some areas to prioritize unforgettable experiences. Here is how they are making it work: 🌴Selective Spending: 60% are traveling, with nearly four in ten anchoring their plans around a specific experience. 🚙 Road Trips Rule: 62% plan to drive rather than fly to save money. 🤖Tech-Savvy Planning: AI trip planning has nearly doubled to 27% in just two years. With budgets tight, experiences are winning. Tap into the full report: https://ow.ly/xyZa50YOAim