Post by KPMG US

𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗶𝗻 𝗕𝟮𝗕 𝘀𝗮𝗹𝗲𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝗿𝗼𝗻𝘁 𝗹𝗶𝗻𝗲𝘀 𝗼𝗳 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 We were thrilled to have Susan Hanover, a Director from our Sales & Transformation Advisory practice, share her insights on "Developing a B2B Sales Strategy" with the startup founders in our Launch Chapel Hill powered by KPMG accelerator. She provided tactical advice on selecting and building a robust sales strategy or framework, creating target customer lists, and optimizing the sales process. A key takeaway: While AI is transforming the sales journey with tools for deal intelligence, personalized nurture, and churn detection, the fundamentals of relationship building, solution selling, and disciplined pipeline management are more critical than ever. "Engaging with the founders in the Launch Powered by KPMG program is incredibly energizing. We focused on the core challenge of blending foundational sales strategies—like relationship building and pipeline management—with the emerging AI tools that now shape the B2B seller journey. It’s about equipping them with a holistic strategy to build, scale, and succeed." Find out more about KPMG Sales Acceleration, where data‑driven strategy and intelligent sales enablement come together—helping organizations modernize go‑to‑market models, elevate seller performance, and turn opportunity into measurable growth: https://lnkd.in/egETBhRw Learn more about the innovative startups in our accelerator program: https://lnkd.in/ejpnuz7F #LaunchPoweredByKPMG