Post by KPMG UK

Retailers are doubling down on loyalty, but are FMCGs keeping up? 🤔 With the majority of consumers signed up to at least one loyalty programme, retailers can now affect shopper behaviour at scale. Yet many brands aren’t utilising the opportunity to use this insight and influence to drive better returns on trade investment. So what’s being missed, and how can they unlock the full commercial potential of loyalty ecosystems? In a piece written in collaboration with The Grocer with contributions from brand and retail leaders, Shashank Dewan answers this question 👉 http://spkl.io/60437Hbqf