Post by Kokoro Global

New health & wellness products hit the shelves day in, day out. For consumers, this can lead to cognitive overwhelm and a question mark over ‘which of these actually work?’ But here’s a few that we’ve seen cut through the noise: • Poppi – taps into the gut-health trend, but all while maintaining ‘treaty’ feel • Free Soul – builds a strong female identity, to feel more personalised • Lemme gummies – celebrity backed, leans into low effort habits • Kind Patches – rethinks how we consume supplements altogether, with no pills required! • Sult – positioned for the everyday consumer, bridging the gap between ‘performance’ products and daily wellness habits • Rhode Caramelised Banana Collection – leverages Influencer power, by tapping into trending Coachella GRWM content Looking forward to see what these brand continue to do! #MRS #marketresearch #NPD