Post by Kokoro Global

We are always on the look out for new, exciting products cropping up. This week, Lucky Saint launched a lime & sea salt alcohol-free lager… with electrolytes.   Functional drinks are ever evolving - real differentiation is hard but Lucky Saint have moved into a new space, a category first for the UK!   Despite the newness, it's feels confusing because...   It's a collision of two worlds: 🍺 beer (treat-led and social) ⚡ function (hydration and performance)   Right now, it sits in an in-between space - too functional to be a pure occasion drink but too indulgent to be a sports drink.   This big question here is where does this actually fit in people’s lives? Post-gym… or at the pub? #marketresearch #mrs #luckysaint