Post by Kokoro Global

A brilliant conversation with Helen Edwards at Primark advocate for storytelling that sticks. Helen delivers consumer insight in one of UK's most loved retailers. She talks about what it means to do right by consumers in a business where people genuinely light up when you say the name. And shares why she calls it nosiness rather than curiosity, high of a leader repeating her own work back to her without realising where it came from and opens up about imposter syndrome. Honest, energising and full of practical wisdom for anyone working in insight 🙌 https://lnkd.in/eitPzbh7