Post by Koelnmesse GmbH

Koelnmesse launches its first trade fair in Africa! 🌍 With the launch of Anuga Select South Africa, we are taking an important step in our international growth strategy and expanding the global Anuga network to a new region. 🚀 From 22 to 24 June 2027, Anuga Select South Africa will make its debut in Cape Town at the Cape Town International Convention Centre (CTICC). Building on the strong legacy of the Africa Food Show, the event will become part of the global Anuga network and create a new gateway connecting regional and international food and beverage markets. As the food and beverage industries across the continent continue to evolve, South Africa is emerging as a strategic hub for innovation, trade and investment. This potential is one of the key reasons why Koelnmesse is bringing the Anuga brand to the region. As Gerald Böse, CEO of Koelnmesse, explains: "With Anuga Select South Africa, we are bringing one of our most trusted brands into this dynamic environment and, together with dmg events, creating a platform that connects African and international market players." Together with our partner dmg events, we are combining global trade fair expertise with strong regional market knowledge to create new business opportunities, support small and medium-sized enterprises (SMEs) and strengthen international connections across the food and beverage industry. We look forward to welcoming industry leaders, innovators and entrepreneurs to Cape Town and further expanding the global Anuga network. 🤝 Read more: https://lnkd.in/et3vYDBr ©: CTICC, Adobe Stock, Arnold Petersen #Koelnmesse #Anuga #AnugaSelectSouthAfrica #global #tradefair