Post by Koehler Paper

👀 Your food packaging speaks before your product does. Before consumers read your label… Before they compare ingredients… Before they check the price… 📦 They judge your packaging. The survey from Kortum 2025 shows that packaging material influences more than 90% of fast purchase decisions. In many cases, consumers form an impression of a product long before they read a single word. So what does your packaging communicate? 🌿 Natural. ♻️ Recyclable. 🤝 Responsible. ✨ Premium quality. Paper sends these signals instantly. And that's becoming increasingly important. Consumers still expect sustainable packaging, but they're less willing to pay extra for it. 💡 The lesson for brands? Don't rely on sustainability claims alone. Choose packaging that feels sustainable from the very first touch. Because sometimes, the strongest brand message isn't printed on the packaging… 📄 It is the packaging. 💬 Keen of the full study? Comment "Study" below, and I'll gladly send it to you