Post by KMD

Across Europe, organisations are asking the same question: how do we adopt AI without losing what makes our services human? It was the central tension at ABSL Summit 2026 in Wrocław, Poland last week, where KMD's Chief Commercial Officer, Ruth Wisborg, joined senior leaders from Accenture, Nordea, Fresenius Kabi and Leo Pharma to debate the future of work in an age of agentic AI. The discussion challenged the idea that automation is primarily a cost exercise. Ruth Wisborg grounded it in practice: "In Danish elderly care, we use AI to help municipalities plan care routes in real time. The goal is not fewer people. It is more time between caregiver and citizen - so that care workers can spend their time on the conversations, the assessments and the human presence that no algorithm can replace. That is what human-led, AI-powered means in practice." But the conversation also surfaced a harder challenge. When routine roles disappear, so does the informal path through which people build expertise and enter professional life. Embracing AI responsibly means addressing that too - not just optimizing processes but investing in the people behind them. It is a balance KMD works to ensure, together with municipalities, regions and government agencies across Denmark. That shared commitment was something what Lars Ulslev Johannesen, Anna Smolen, Dariusz Kubacki and Lukasz Serek brought to Wrocław alongside Ruth.