Post by Klook

Is overtourism a demand issue, or an infrastructure gap? At WiT (Web in Travel) Japan 2026, Klook's Chief Commercial Officer Wilfred Fan tackled another tough question: is social media to blame? His take: it’s about connection. Social media and creators have the power to shift travel patterns, but only when we help them move the demand. Using Hiroshima as a blueprint, Wilfred demonstrates dispersal is not just about driving traffic, but about destination readiness. It’s about ensuring that when we drive inspiration and wanderlust, the infrastructure and experiences are there to turn that into a memorable journey. Read Wilfred's take on what it actually takes to move tourism through social and why the destinations building their infrastructure are the ones that win the next decade: https://lnkd.in/gEutwxHC