Post by Klook

We went wild, and scored Bronze! Our 𝐆𝐨 𝐖𝐢𝐥𝐝 𝐰𝐢𝐭𝐡 𝐓𝐫𝐚𝐯𝐞𝐥 campaign in Hong Kong just won a Kam Fan Award by turning a Cantonese pun into pure influence. 'Goose' sounds like 'Me' in Cantonese. 🪿 So we made this feathered character the spirit animal for travelers done with the daily grind and craving spontaneity. Building on our global 𝐓𝐡𝐞 𝐁𝐞𝐬𝐭 𝐘𝐨𝐮 campaign, this local campaign inspired people to ditch rigid checklists and follow their gut instead. When local wit meets global vision, ideas don't just fly; they go wild. Mad props to the team for getting at the heart of travelers' desire: the freedom to fly off-script. 🪽 And thank you HK4As（香港廣告商會）for the recognition! #GoWildwithTravel #我要放飛