Post by Klarna

Last week at The Drum Commerce Media Global Leaders' Forum in Miami, our own Felipe Abed, Media and Advertising lead, joined brands and retailers to tackle the topic of incrementality in commerce media. Klarna has something real to say here. We sit at the checkout — not upstream guessing at intent, but at the actual moment of purchase, across millions of transactions and categories. We see what people buy, when they buy again, and what moves that needle. Proving an ad created new demand, rather than just intercepting a shopper who'd already decided, is one of the most important challenges in the space right now. We're excited that our team is in the room for these discussions. #CommerceMedia #RetailMedia #Incrementality #Klarna