Post by Kelli Teno-Manalli

From developing the media strategy to booking the segment and shaping the story, last week’s NBC News TODAY show appearance with Barry Sanders was a full team effort. The legendary Barry Sanders was instrumental in securing this high-profile opportunity. He’s taking his deeply personal experience of surviving a heart attack to serve as a trusted voice to help others. His story is a reminder that heart attacks don’t wait. If you haven’t checked your LDL-C, the time is now. Thanks to Elissa Snook, Madison (Howard) Meehan, MA, Emily Miklos and the Marina Maher Communications (MMC) team for helping secure this important opportunity that has reached so many. If you haven’t seen Barry’s story yet, watch it at AttackHeartDisease.com. #mycompany