Post by Kirstin Leigh

Such a great conversation with Kaitlyn Haubrich, CEO at Great American Country (formerly AFFIRM Entertainment, Inc. dba PureFlix). Since launching Great American Media in 2021, Kaitlyn Haubrich and the team at GAC have moved quickly—producing five original series and 25–30 original movies a year. But speed has never meant compromising their mission. “We won’t waver on our values,” Haubrich says. “Faith, family, and country are the pillars of what we do. We lead with respect and honor, and we celebrate those things. That will never change.” In an industry often driven by trends, Haubrich says GAC is intentional about protecting the audience’s trust. Every project goes through careful scrutiny—from scripts and character arcs to wardrobe and relationship dynamics—to ensure it aligns with the brand. “We want viewers to know this is a trusted place where they can come, find comfort, and feel good about what they’re watching.” That doesn’t mean avoiding difficult topics. Series like County Rescue explore heavier issues, but with a thoughtful approach. “We don’t have to show every shocking moment,” she explains. “We focus on how those moments affect people—how they support one another and lean on God.” When evaluating projects, Haubrich says execution matters most. “We’ve heard hundreds of great concepts. What matters is how it’s executed and the people behind it.” Haubrich’s advice to filmmakers: know the brand. “Authenticity and faith in everyday life—that’s what makes something unmistakably GAC.” And five years in, Haubrich believes they’re just getting started. “We’ve barely scratched the surface—and that’s exciting.” #faith #faithfilms #Christiantv #inspirational #familyseries #familymovies #screenwriter #actor #producer #author Kirstin Leigh For more articles on Faith and Hollywood: https://lnkd.in/gBbXmrTA