Post by Kineton

We are no longer testing road safety on the road. We are testing it in models, simulations, and digital environments long before a vehicle ever moves in the real world. This shift is fundamentally changing how we think about mobility systems. Road safety is evolving from a reactive discipline, based on crash analysis, into a predictive, system-level engineering capability where software, data, and simulation define how risks are understood and prevented. This is the direction explored at the 10th International Conference on Road Safety and Simulation - Advancing Towards the Safe System Approach 2026, taking place in Naples from 23–26 June, hosted by the Università degli Studi di Napoli Federico II. The conference focuses on the Safe System Approach, and how it is reshaping road safety through technology and engineering, including: → Pillars of the Safe System Approach → Technologies and Tools for Road Safety → Data Analysis and Safety Assessment → Human Factors and Driving Behaviour → Vulnerable Road Users and Inclusive Mobility Across all these areas, a clear paradigm shift is emerging: safety is no longer something we measure after impact. It is something we design into the system before exposure. For Kineton, attending RSS as a Silver Sponsor means engaging with this transformation at its core where software engineering, simulation, and mobility systems intersect to shape real-world outcomes. Because in modern transportation systems, safety is not a feature. It is a system property engineered across every layer of complexity. 📌 RSS 2026 📍 Polytechnic School and Basic Sciences of the University of Naples Federico II 📅 23–26 June 2026 If you’ll be attending RSS 2026, we’d be glad to connect and exchange perspectives on how simulation, software engineering, and data-driven modeling are redefining the future of safe mobility. #Kineton #RSS2026 #RoadSafety #SafeMobility #AutomotiveEngineering #SoftwareDefinedVehicles #Simulation #SystemsEngineering