Post by Kidoz

Three CEOs sat down with ADWEEK to talk about what it means to lead as a marketer now. The one that stuck with us was Artis Stevens of Big Brothers Big Sisters of America, because his whole job is the thing most brands struggle to get right with young audiences: building real trust, over time, in the places they already are. That's the part worth sitting with for anyone planning brand work in the youth or family space this year. Trust with young audiences isn't something you can flip on with a campaign. It's built slowly, through consistent presence in the apps and games and shows where kids actually spend their time. Kids notice the brands that show up week after week. Parents notice which brands they don't have to second-guess. The next generation isn't picking the brands that spend the most, they're picking the ones that feel familiar, in the places that already feel like theirs. That kind of presence is a slower build than most media plans are designed for. But it's the kind that actually adds up over time. Worth a listen for anyone thinking about how to reach the next generation of customers. Robert Klara #brandmarketing #youthmarketing #leadership #mobileadvertising #mobilegaming #kidoz