Post by Khoo Boon Han

𝐁𝐢𝐥𝐥𝐛𝐨𝐚𝐫𝐝 𝐋𝐚𝐰𝐲𝐞𝐫𝐬 Stop! Before you cry blasphemy and wish to DB me, please note that the publicity rules have been relaxed. We are now operating under a principle-based approach, no longer a rigid prescription-based regime. Of course, there will always be that perception: “𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘨𝘰𝘰𝘥, 𝘺𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘱𝘰𝘴𝘵. 𝘖𝘯𝘭𝘺 𝘵𝘩𝘦 𝘭𝘰𝘶𝘴𝘺 𝘰𝘯𝘦𝘴 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦.” But that thinking belong to another era. The best brands in the world also advertise relentlessly, not because they are week, but because they understand visibility. If no one sees their value, the market won’t price it. The world has changed. It’s no longer just about being good. It’s about being seen, being remembered, and being relevant. Advertising does not diminish competence. If anything, it amplifies it. 𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐥𝐚𝐰𝐲𝐞𝐫 𝐧𝐨𝐛𝐨𝐝𝐲 𝐤𝐧𝐨𝐰𝐬… 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐧𝐨𝐛𝐨𝐝𝐲’𝐬 𝐥𝐚𝐰𝐲𝐞𝐫. If you still can't be swayed by the above argument, then just go back to the old, more “respectable” way: lobbying or paying independent third parties to tell the world how good you are, crowning you “Lawyer or Law Firm of the Year” and giving you top rankings. And if there aren’t enough awards to go around, they ’ll just create more tiers and categories so everyone gets one. Wait... isnt that advertising too ? Before anyone asks….. no, I can’t afford billboard. I just happen to know Chai Sim Ann who knows someone who owns billboards, and they’re willing to let me test for free. That’s the power of networking. You don’t always need money to get things done…. just network. 𝘗.𝘚. 𝘈𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 Sin Yew 𝘧𝘰𝘳 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘰𝘷𝘦𝘮𝘦𝘯𝘵 𝘪𝘯 2019 𝘵𝘰 𝘢𝘣𝘰𝘭𝘪𝘴𝘩 𝘵𝘩𝘦 𝘰𝘭𝘥 𝘳𝘶𝘭𝘦𝘴. 𝘙𝘦𝘧𝘰𝘳𝘮 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘴 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘪𝘭𝘭𝘪𝘯𝘨 𝘵𝘰 𝘴𝘵𝘦𝘱 𝘧𝘰𝘳𝘸𝘢𝘳𝘥. My appreciation also goes to the models who are featured in the billboard Carmene Tan Yasmin Khalid Vincent Fong Xin Jae Lee Sabrina Mohd Chai Sim Ann