Post by Keywords Studios

Name: If you think AI alone will fix the challenge of scaling player support, this video is worth a watch.
Uploaded: 2026-07-08T08:03:42.249Z
Channel: Keywords Studios
Description: If you think AI alone will fix the challenge of scaling player support, this video is worth a watch. Rakesh Mistry from our Helpshift team talks about a common misconception in the games industry: th

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If you think AI alone will fix the challenge of scaling player support, this video is worth a watch. Rakesh Mistry from our Helpshift team talks about a common misconception in the games industry: that AI is the answer to everything. What we see in practice is different. Studios get better support results when they combine the right technology with human expertise, stay close to their community, and adapt as player expectations and demographics change. If you’re thinking about how to scale support without losing the player experience, we’d love to talk.

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