Post by Keywords Studios

“AI won’t fix your pipeline if your pipeline is the problem.” That QA roundtable comment stayed with our team long after Game Quality Forum ended. We asked Michal Niechcial from our FQA team in Katowice to share his wrap from the event. Here's what he said: 👇 "At this year’s Game Quality and Production Forums, conversations buzzed around AI and automation, but carried a grounded message: smart adoption beats reckless experimentation. Studios also made it clear they’re done with fragmented outsourcing. They’re looking for partners who can plug directly into their pipelines, co-own quality, and operate as a unified extension of the development team. Three takeaways stood out to me: 🔹 AI adoption has to be controlled and purposeful. In chats at our booth and during roundtable discussions, I kept hearing the same thing: human-led quality still has to stay at the core. More than one person spoke about AI pilots that had gone nowhere because teams chased novelty instead of solving real production problems. One comment stuck with me in particular: “AI won’t fix your pipeline if your pipeline is the problem.” 🔹 Studios are moving away from fragmented outsourcing. One representative from a major Polish studio put it bluntly over lunch: they were tired of stitching together five different vendors whose teams never really spoke to each other. More teams are looking for joined-up support that fits naturally into their existing workflows. 🔹 Shared ownership of quality is becoming the norm. One QA manager told me they now embed external testers directly into their internal teams, and that it is “the first time quality feels like everyone’s job.” That really stayed with me. Quality is no longer being treated as a separate checkpoint at the end. It is becoming a shared discipline, built through tighter communication, better integration, and a more joined-up way of working. For me, that was the clearest takeaway from Game Quality Forum: studios are open to AI, but they want it applied with purpose. And just as importantly, they want partners who feel like part of the team, not another moving piece to manage."