Post by Kevin Leifer

Listen to S3: Ep1! Hear from Patricia Gomez at Banco de Chile: ‘Adapting to a new banking experience’ (in Spanish). We are delighted to launch Season 3, by welcoming Patricia Gomez, Head of Clients at Banco de Chile, Chile’s largest bank. Patricia joins Ipsos’ Carolina Smart, Head of Customer Experience in Argentina, and Nicolás Fritis Cofré, Head of Customer Experience and Channel Performance for our Latam business, to discuss how Customer Experience is evolving in the banking industry, as a result of the acceleration of the digital transformation, and clients’ new needs. Patricia describes how service has moved to different channels, how new segmentations are needed to understand customers, and how relationships are shifting from account management-led to involving multiple channels. Listen here: https://lnkd.in/eDBxviN #ipsos #customerperspectives #podcast #insights