Post by Kevin Ogwuike

The significance of this study is for the immense adoption of the knowledge of digitalization in the immediate market system and are expected to live up to the dynamic market requirements while leveraging on the increased attention this opportunity brings in creating value for the market. Tertiary institutions in Nigeria are also tasked with Adopting this study in their syllabus to enlighten future prospects in the marketing field on the innovation and increasing demand for dynamism in model adoptions in value creation.