Post by Kevin Mapson

Managing Director, Pernod Ricard Pacific

Globally, our ambition is clear: to be the preferred house of premium brands and experiences. Here in the Pacific, this is our bread and butter, and the Chivas Regal x Ferrari activation at the Australian Grand Prix over the weekend was a perfect demonstration of this ambition in action. From ultra-luxe experiences at the exclusive Casa Ferrari to stand out customer activations, our team once again delivered premium, exceptionally well executed moments that showcased Chivas Regal in a way that reflects the craft and ambition behind the brand. Well done to everyone involved.   Belinda S., Kimberley Hogan, Helen McAleer, Alia Jones, Karlee Fancourt, Andréa Giraud, Jonathan Minihan, Tom Scott, Sam Thompson, William Head, Freya Ulbrick, Esha Chandra, Claire Wong and Jack Steblina

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