Post by Kerry

How do sensory cues influence your eating experience? When sensory cues - taste, aroma, texture - connect with emotion, we call this the taste memory zone. The power of the taste memory zone is that it creates food experiences consumers remember and want to repeat. Because when it comes to food, how it makes us feel matters just as much as how it tastes. Read more about the science behind sensory and emotion-driven design: https://lnkd.in/e75ka3YP #KerryDigest