Post by Kering

Kering announces that Gucci and L'Oréal have entered into a 50-year exclusive beauty license agreement, one year ahead of schedule   This new milestone is in line with the Beauty and Wellness alliance established between Kering and L’Oréal and announced on October 19, 2025.   The agreement follows the decision by Gucci and Coty to bring forward the redemption date of their existing beauty license agreement, previously due to expire on June 30, 2028, by one year. The new license with L’Oréal is expected to become effective in mid-2027, following customary regulatory approvals and the redemption of the existing license agreement with Coty.   By combining Gucci’s global desirability and distinctive creative vision with L’Oréal’s unparalleled expertise in beauty, innovation capabilities and worldwide distribution network, the partnership aims to unlock significant long-term growth opportunities across fragrance and beauty. Beyond business growth, the partnership is expected to further strengthen Gucci’s desirability and brand equity worldwide. By fully harnessing the complementary strengths of beauty and fashion, Gucci and L’Oréal aim to deepen consumer engagement, broaden the House’s global reach and reinforce the consistency, relevance and impact of the brand across categories.   “Today’s agreement creates value for Gucci, L’Oréal and Coty alike. It accelerates the transition, enabling Gucci and L’Oréal to begin shaping the next chapter of Gucci Beauty a year earlier than planned. By bringing together two global leaders in luxury and beauty, we are creating the conditions to strengthen Gucci’s reach, influence and desirability across generations and geographies.” — Luca de Meo, Kering CEO   Read the full press release: https://lnkd.in/emGRdZuG