Post by KENZO Mode

For fashion week, KENZO returns to Place des Victoires. Fifty years after the opening of the legendary Kenzo boutique at 3, Place des Victoires, the French maison will return to the central Parisian square with La Fête de Kenzo, a week-long programme featuring a SS27 showroom, a pop-up, a cafe, a Konbini-inspired market, and a florist. A grand, circular square straddling the 1st and 2nd arrondissements, La Place des Victoires was first built in the 17th century. In 1976, Kenzo moved into number 3, transforming a 3000 m² building into offices, design studios, and a boutique. It was in this circular Parisian square, where six different streets meet, that Kenzo’s unique French-Japanese vision met the world — and welcomed everyone in. There was the infamous opening party – an illustration of which will feature in the upcoming collection and invitation. There was the vast ground floor vitrine that housed such theatrical window displays as a giant cowboy cut-out and a life-sized elephant sculpture. And there was the spectacular 1981 show, in which Kenzo tented over the entire square. With La Fête de Kenzo, the maison brings its spirit to the square once again, welcoming everyone back to La Place des Victoires with its latest designs and the same bountiful sense of imagination and play. Illustration by Alain Leray of Kenzo’s legendary opening party at 3, Place des Victoires in 1976.