Post by Ken Kerrigan, APR

Corporate Reputation and Media Strategist | Data-Informed Storyteller | C-suite Advisor | Narrative Architect | Culture Activator| Brand Builder | Deep In-House and Global PR Agency Experience

Debora (Assis) Raymond, Vice President of Public Relations at Stanley Black & Decker, Inc., has a pretty big communications tool belt. 🪚 She has to since she's leading PR initiatives for a corporate brand that needs to engage with B2B and consumer audiences while also telling a compelling story to Wall Street. 💹 And she does it all while also driving campaigns that call attention to the contributions of trade workers across the country. 👷‍♀️ Raymond tells me and Carly Rogers just how she does it on the next episode of PRSA-NY's InPeRspective podcast. 🎙️ Tune in below or wherever you get your podcasts. https://lnkd.in/g8jdZY78

Post content