Post by Kempinski Hotels

Barbara Muckermann, CEO, Kempinski Group, recently participated in the The London Summit led by Inside Saudi Club - a pioneering voice bridging Saudi Arabia’s economic, social and cultural vision with global business and finance. Founding Members Gulf International Bank (GIB), New Murabba and Tahaluf, as well as senior executives and decision-makers from leading international investment institutions convened to explore a future-ready hospitality and tourism investment strategy embodied in Saudi Vision 2030 initiatives. Barbara said, “Investors prioritise resilience, yield and/or growth potential. Saudi Arabia has demonstrated a mixture of all three - proving time and again its long-term hospitality and tourism fundamentals. The creation of integrated developments, like AlUla and Diriyah, where ancient and heritage sites are preserved and yet presented in an ultra luxury context, have set the benchmark for sustainable tourism destinations - creating new traveller segments and drawing interest from luxury travellers who are looking for truly meaningful, transformative experiences. As one of Europe’s oldest luxury hospitality groups, our heritage of The Good Life - or building meaningful engagement with the world: with a destination, its culture, its cuisine gives us the perfect vantage point to delve further into Saudi’s “cultural and experience economy” and help build destination demand and supply at the top of the curve.” Inside Saudi, Anant Sharma, Matter Of Form, Heather Blundell, Grayling